[1953-1959]

 

Message

Intervention/Services

Infrastructure

Beneficiary

Crosscutting Issue

Caring attitude towards mother & child

Salt , sponge, vinegar and foam

Single room operation at Karachi, Lahore and Dhaka

Women in need

Advocacy amid strong opposition, arson and attacks.

 

[1960-1969]

 

Message

Intervention/Services

Infrastructure

Beneficiary

Crosscutting Issue

Family planning motivation

Condom, Vasectomy, Pills,  IUCD

District Branches with Model Clinics & Information Centers

Men & women

Advocacy amid vociferous opposition from clergy, staff hurled with abuses and pelted with stones

 

[1970-1979]

 

Message

Intervention/Services

 

Infrastructure

Beneficiary

Crosscutting Issue

Integrated development approach with community participation

Cafeteria choice of contraceptives in Static and Mobile setting and  population education

Family welfare centers in peri-urban and rural areas

Organized labor sector, communities and  youth

Advocacy amid gifts and slogans like ‘child stoppers’ and ‘American agents’

 

[1980-1989]

 

Message

 

Intervention/Services

 

 Infrastructure

Beneficiary

 

Crosscutting Issue

Health rationale of family planning , safe motherhood, women development and environmental conservation

Women in development approach, community involvement, quality of care, RH Extension services and Male Involvement

 

Zonal system

Reorganization from city based branch system to work units/decentralization for (to) underserved men, women and youth at grass roots level

Advocacy

 

 

[1990-1999]

 

Message

Intervention/Services

 

Infrastructure

 

Beneficiary

 

Holistic development paradigm

Islam and family planning, girl child, women’s empowerment, men as partners, community mobilization and poverty alleviation

Family Health Hospitals, Focus Area Programmes and Community Units Communities, adolescent girls and male youth, partner NGOs, army welfare project

Poverty reduction amid fertility transition

 

[2000-2009]

 

Message

Intervention/Services

 

 

 

 

Infrastructure

 

 

 Beneficiary

 

 Crosscutting Issue

Rights based Approach to Community Development

Quality integrated reproductive health/family planning, HIV&AIDS services, PAC/MR related services, violence against women, poverty alleviation, gender equity and equality, domestic violence and GBV, women empowerment, men as partners programs, women markets and  organizational restructuring, health and educational services for Afghan Refugees and emergency relief and rehabilitation services for victims of earthquake, partnership with Army and Air Force, City Government Lahore and Pakistan Railways.

Family Health Hospitals, Family Health Clinics, Mobile Units, partner service outlets and Women Development Complexes, program management office in Mazzafargarh (Southern Punjab).

 

Marginalized women, youth and men, partner NGOs, partner organizations in public and private sector, HIV&AIDS infected and affected persons and families, Key Populations and vulnerable groups.

 

Advocacy for rights based approach to development.

 

[2009-2013]

 

Message

Intervention/Services

 

 

 

 

 Infrastructure

 

 

Beneficiary

 

 

Crosscutting Issue

Repositioning family planning on development agenda.

Quality integrated reproductive health/family planning, HIV&AIDS services, PAC/MR related services, violence against women, poverty alleviation, gender equity and equality, domestic violence and GBV, women empowerment, youth friendly services, men as partners programs, women markets and  organizational restructuring, youth friendly services, Life Skilled Based Education advocacy for changes in policy and laws,  emergency relief and rehabilitation services for victims of floods/rains (disaster management).

Family Health Hospitals, Family Health Clinics, Mobile Units, partner service outlets and Women Development Complexes, program management offices in Mardan and Mazzafargarh (Southern Punjab).

 

Marginalized women, youth and men, partner NGOs, partner organizations in public and private sector, HIV&AIDS infected and affected persons and families, Key Populations and vulnerable groups. Disaster hit populations.

Advocacy for policy/law changes and for avoiding the implications of 18th Amendment (devolving ministries of health and population to provinces).

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